Tips to design a Storytelling event

The importance of connecting with the emotionality of people, customers, attendees or users of our events, how to accompany them on that journey that we have designed for them, to reach the achievement or benefit that they expect, enjoying the process.
To do this, we will ask about what is storytelling from the point of view of the people participating in the table, what benefits it brings to our events and projects and we will look for some tips to successfully develop this art of storytelling.

Scenario 1 – Storytelling / Hotel Culture

Much of a company's intellectual capital is not written, but in the brains of its employees. Communication of this know-how typically occurs informally through stories. In order to convey the hotel values and foster knowledge exchange between teams, it is proposed to build a story bank. This story bank could also be used by the hotel communication team in their communication strategy.

Program:

The importance of stories
Elements of a story (theme, characters, narrative world, and narrative structure)
Building a story bank

It´s for all teams

Scenario 2 - Storytelling / User Experience

Over 93% of guests of Hotel Magic Castle Los Angeles rated it excellent or very good on TripAdvisor. Looking at the photos of this hotel, no one would say it is one of the best hotels in town. What sets it apart is undoubtedly the experiences it provides to its guests.
This training aims to incorporate storytelling into the user experience, thus creating moments / experiences that can be shared online and will be remembered by guests.

Program