The personality and relevance of a brand
In this two-hour workshop, Soraia Ferreira, Story Strategy Consultant, will share with you how to build a story.
Our society is built on the basis of stories, and it is through them that we communicate and understand the meaning of everything around us. In this talk the four elements necessary to construct a story will be addressed: theme, characters, narrative world and narrative structure.
Joana Maya Sepúlveda, Brand Strategist at NOSSA ™, will share the brand's creation and meaning.
Free admission upon registration here
